If you are having problems with your business due to COVID this can be hard to deal with. There are things you can do, however, to help get your business going again. Below are two of these things so you can decide what would work best for you.

Use Linear TV Ads

Using linear TV ads can be beneficial as people are staying home more now. This means they are watching more television than they normally do. When a person turns to their show on the specified channel, your linear TV ad will show up. This can be through both satellite and cable services, as well as over-the-air broadcasts. 

When it comes to linear TV ads, you can choose different types of targeting. One type is targeting at the user level, which is targeting each viewer by their household income, demographic, and age. Media level targeting is another type that targets viewers by the day and time of the program, the network the program is on, the actual show that is being watched, and the rating of the show. 

Linear TV ads can be confusing for many people. Because of this, hiring a company to set everything up for you is your best option. This company can help you choose the type of ad you want to showcase, as well as the type of target audience you should choose. 

Update Website 

Because people are staying home, they are shopping online more than ever. You need to ensure you have a good website that people will find easy to navigate so they can find your products or services. The same thing goes for a smartphone or tablet. Your website should be able to display on any size screen the user has. This way they will not have to constantly scroll in different directions in order to see everything. 

Hire a website designer to help you with this if your current website has not been updated in some time. The website designer will have experience in using targeted keywords to help your site show up on the first page when people search for something. For example, if you sell a product and someone searches for that product, your website will have a keyword of what they search for. This will make your website show up sooner. You will then start to see much more traffic, which will result in more sales for you.

There are many more things you can do to help your business, such as putting up signs, putting ads on the radio, and much more.

To learn more, contact a resource like NYI - New York Interconnect.

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