Advertising is a huge part of the real estate industry. It's important for a real estate agent to let people know about them, so they have a chance of increasing their number of clients. Advertising is also important when it comes to finding buyers for their client's homes. Here are some of the things that should be known about real estate agent advertising:
Don't advertise in the wrong places
There are many great places to advertise, but there are also some places to advertise that are considered to be a waste of resources and that can even be problematic. For example, there are certain websites where many scammers advertise fake listings when they are trying to scam people for money for properties they don't really own, or that they have no intention of selling or renting out.
Real estate agents don't want to advertise on the popular scammer sites because it will alert the scammers to their listings, so the scammers can steal their photos and information in order to scam more people. People may also lump the agent with scammers by accident.
There is no such thing as too much advertising
When real estate agents do a small amount of advertising, they can expect to see small results. This isn't fair to them and it definitely isn't fair to their clients who are counting on the real estate agent to get them fast results. Advertising a lot can draw a lot of attention to the agent as well as the properties that the agent is advertising.
Slogans can produce great results
When advertising, a real estate agent who uses consistent and catchy slogans can see much better results. A catchy slogan can make someone remember a real estate agent. Even if someone doesn't have a need for a real estate agent now, they may think back to that cool slogan if the time comes when they do have a need for an agent.
In this same respect, having a niche can also help an agent see great results. For example, there are some agents who offer discounts for military personnel, law enforcement officers, and first responders. These agents will include this information on all their advertisements. This way, anytime someone in these fields needs a realtor, they will remember that real estate agent and turn to that agent for their needs, both because they remember them and because they want to enjoy the discount.Share