When it comes to marketing and PR, copywriting is one aspect it often falls by the wayside. That is, since most companies don't have a designated copywriter within the ranks, other employees within the marketing department, or often outside, and up doing a lot of the writing for important public relations and marketing copy. This can be extremely detrimental to your brand if this copy doesn't look and sound on-brand. In this day and age, it was so much written content and copy being output on a daily basis, especially through social media, having a full-time copywriter is more important than ever. This article explains the benefits of having a full-time copywriter on your staff.
Let Your Employees Stay Focused
The best thing about having a designated copywriter is that nobody else within your company needs to waste their time or resources trying to write copy. Whether you are dealing with press releases, social media post, email marketing, internal memos or brochures, there's gonna be a lot of written copy that needs to be handled. Most importantly, all of this copy needs to be on brand. When you have various people within your company trying to handle the copy, it ends up being muddled and unclear. Worst of all, it ends up being inconsistent and out of line with your brand vision.
Define Your Brand's Voice
The copy is really the voice of your brand. Right next to the visuals and graphic design, the copy needs to be closely aligned. The copywriters will work directly within the marketing department and with the design team. Remember, when working with a copywriter, it is still a collaborative effort. You decide what you want to say, and the writer figures out the best way to convey your message.
No matter what type of business you own, he will immediately see the benefits of hiring a professional copywriter. Of course, you don't need to jump directly into it a full-time contract. You can hire a writer on a contract basis. In the end, you will probably be satisfied with the service and end up hiring a copywriter on a long-term contract, if only because you are relieved that you no longer have to deal with the headache of crafting unique copy.
If you don't necessarily care about punctuation, grammar, and lean copy, you shouldn't waste your time trying to learn how to craft it. Contact a company like Alpine Communications for more information and assistance.Share